PREMIUM SUNGLASSES
FOR THE AUTHORS OF
MODERN CULTURE.
Pictured: All In 006
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Designer SunglassessExclusively available from Initium UK, for authors of modern culture Not for the faint of heart or lame of iPod, Initium’s range of designer sunglasses combine Southern California cool with the latest cutting-edge technology. Perfect for the fashion-savvy wearer and inspired by the world of rock ‘n’ roll, Initium designer shades are a favorite of celebrities on the town or on tour – Will.I.Am, Liam Gallagher, Nick Cave, Matt Damon, Mike Dirnt, Robert Downey Jnr, M.Shadows, Slash, Bruce Springsteen, Gwen Stefani, Duff McKagan and Nicky Wire are all loyal fans. Wearers instantly become members of the international Initium ‘opticcult’, and our pieces live up to the rock star lifestyle, allowing you to look as stylish as your music and big-screen idols. |
Three exclusive and stylish collections
Available in three exclusive and stylish collections, Initium fashion sunglasses use the latest cool Polar EQ lens technology. The Lifestyle Collection offers a variety of stand-out cellulose proprionate silhouettes, built for life on tour or to star in an MTV/ScuzzTV clip. The Metal Collection features metal frames with a modern-vintage twist and classic styles that get a 21st century kick in the ass. Designed to excel in red-carpet scenarios, the Platinum Collection delivers polarized glare protection and vivid color clarity without sacrificing the striking color combinations that only gradient lenses can offer. |
Polar EQ lens technology
All Initium frames come with polarizing polycarbonate lenses, featuring Polar EQ lens technology, protecting the eyes from harmful UVA and UVB rays. By filtering out unwanted and indirect light and ridding your world of evil glare, Initium’s men’s and women’s designer sunglasses also offer superior eye protection, greatly reduced eye fatigue, and vivid color clarity. Coated with an anti-reflective layer and scratch-resistant finish, Initium lenses allow you to be both sun-stylish and sun-safe. Music inspired statements for the vision-conscious, Initium designer sunglasses look effortlessly cool, whether you’re kicking back or kicking ass. |
